Laura M writes: My mom brought this to my attention and I wondered what your thoughts
were. Kraft has a newish ad campaign for cereal bars. The ads show a
bar asking his parents if they thought about what life would be like
for him (being half granola/half milk) before they had him.
I feel like the ads are pretty boldly making fun of mixed race people.
Maybe I am over reacting?
Honeysmoke says: I read about and watched videos promoting Mel the Milkbite after I read Laura’s note. I posted two of the videos I find offensive. Milkbite has some serious identity issues. It is confused about what it is and is in therapy. The tragic mulatto comes to mind. The campaign seems a little too serious for food promotion and isn’t funny. At the very least, it is insensitive. At the worst, it is racist.
Milkbite certainly isn’t the first advertising campaign to come under fire. Check out a list of the 25 worst most racist commercials.
What do you think?